When

February 9 - 13, 2025 (PST)

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Where

Omni Rancho Las Palmas Resort & Spa

41000 Bob Hope Drive
Rancho Mirage, California

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Day 1

( 02/09/2025 )

Day 2

( 02/10/2025 )

Day 3

( 02/11/2025 )

Day 4

( 02/12/2025 )

Day 5

( 02/13/2025 )

8:00 AM

Stadium Managers Association Foundation Board Meeting

10:00 AM

SMA | SMAF Board Breakfast

10:45 AM

Stadium Managers Association Board Meeting

12:30 PM

Registration
Registration will be open from 12:00pm until 5:00pm.

Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.

Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
Sightline Commercial Solutions - Keycard Sponsor
TURFalliance - Lanyard Sponsor
ParkHub - Attendee Gift Sponsor

3:00 PM

7:00 PM

Super Bowl Party
Thank you to Legends and Populous for supporting our Super Bowl Party this year!

10:00 AM

Registration
Registration will be open from 10:00am until 6:30pm.

Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.

Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
Sightline Commercial Solutions - Keycard Sponsor
TURFalliance - Lanyard Sponsor
ParkHub - Attendee Gift Sponsor

11:30 AM

SMAF Traditional Golf Tournament
Omni Rancho Las Palmas Resort & Spa, Rancho Mirage, CA

5:30 PM

New Member Reception
Thank you to Irwin for sponsoring this event.

All new members and first-time attendees we invited and encouraged to attend. Meet SMA board members, committee chairs, SMA staff and more!

All members are invited to meet and connect with our new members!

6:00 PM

7:00 PM

Welcome Reception
Thank you to Max R for sponsoring our Monday night Welcome Reception!

Stop by and connect with other attendees while enjoying drinks and light appetizers!

7:00 AM

Registration
Registration will be open from 7:00am until 3:00pm.

Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.

Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
Sightline Commercial Solutions - Keycard Sponsor
TURFalliance - Lanyard Sponsor
ParkHub - Attendee Gift Sponsor

7:30 AM

Breakfast

8:15 AM

Opening Remarks

Jim Folk

8:40 AM

Keynote: Everything You Need to Know About AI... But Didn't Know to Ask

James Spellos

Thank you to Mortenson for sponsoring our Keynote Session!

9:45 AM

Concerns and State of the Business
The SMA Industry Council share their insights into the business we have chosen.
Thank you to Petrone Risk for sponsoring this Session!

11:00 AM

Break
Thank you to Covermaster for sponsoring our breaks this year!

11:15 AM

General Session - Professional Development
Are you working to live or living to work?

12:10 PM

Leadership Development, Presented by Women in Leadership Deliver (WILD)

1:00 PM

Grab and Go Lunch

1:15 PM

League Breakouts
MLB/MiLB

NFL/MLS/NASCAR/NCAA/RUGBY/TENNIS/XFL

Corporate Sponsors/Corporate Members

2:40 PM

Event & Facility Operations Breakouts
How do YOU Measure Success? KPIs for Front- and Back-of-House

Facility Condition Assessment and Master Planning

Staffing and Recruitment

5:30 PM

7:00 PM

Evening Reception
Rick Nafe Award for Excellence in Stadium Management Presentation 6:00pm - 6:15pm

7:30 AM

Registration
Registration will be open from 7:30am until 4:00pm.

Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.

Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
Sightline Commercial Solutions - Keycard Sponsor
TURFalliance - Lanyard Sponsor
ParkHub - Attendee Gift Sponsor

8:00 AM

Breakfast

8:30 AM

Opening Remarks

Jim Folk

9:00 AM

Super Bowl in Review
Thank you to Barton Malow for sponsoring this Session!

9:50 AM

Annual Business Meeting

Angie Nix

10:20 AM

Break
Thank you to Covermaster for sponsoring our breaks this year!

10:30 AM

Special Events: Challenges of Non-Traditional Events in Traditional Venues and Traditional Events in Non-Traditional Venues

11:30 AM

Security Planning For The Major Happening

12:20 PM

Grab and Go Lunch

12:45 PM

Breakout Sessions
5 x 5 x 8

Food & Beverage – Getting the Most for Their Buck

It's A Big World Out There - Making the Area Around the Venue A Destination

1:50 PM

Breakout Sessions
Non-Sports Revenue in A Sports Facility

Is It Worth It? Sports and Entertainment Risk Management Alliance Shares Their Insight

Sustainable Operations: Achieving Certification

5:00 PM

9:00 PM

Desert After Dark at Metate Ranch
Bill Willson Lifetime Achievement Award Presentation

9:00 AM

Opening Remarks

9:15 AM

General Session - DHS
Identify Potential Threats and Learn How To Address Them

10:20 AM

General Session - David Broughton

David Broughton

Hear From David Broughton On The New, Old, Different, and Sometimes Bizarre Goings On This Past Year In The Stadium Business

11:30 AM

1:00 PM

Brunch, Gift Exchange, Grand Prize Giveaway
Thank you to ABI Inc for sponsoring the Grand Prize Giveaway.
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